Radio

Side-by-Side’s weekly radio show ensures that the campaign messages reach the homes of over 5.1 million people in South Africa each week. This serialised drama programme, also called Side-by-Side, premiered on 11 public radio stations in 2019. After a successful first season, Side-by-Side returned to the airwaves in 2020.

5.1 million listeners each week

48 episodes aired in 2023

Supported by live Q&A with health experts

10 official languages

Entire SA covered by FM signal

Side-by-Side is a drama show about parenting: the highs, the lows, and the long roads between them. Side-by-Side is also about the people who walk alongside caregivers on their parenting journey.

Side by Side’s fourth season, which premieres in July 2024, follows Joyce’s journey as a wife to Sakhumzi, who is eager to try for a second child, and mother to an older toddler.  In Season 4, Joyce and Lerato, her closest friend, discover that they can give back by imparting their parenting knowledge to a newbie in their neighborhood. They manage everyday concerns such as mental health, choosing the ideal early childhood development center, taking care of their growing children, parenthood and navigating personal struggles. A 13-year-old schoolgirl named Imange is introduced to us in Season 4. At the age of thirteen, Imange finds herself in the position of being pregnant and must adjust to the new path her life has gone after being exploited by a trusted teacher. Aided by peers like Lumphumzo, who became pregnant at the age of 17, and community leaders such as Nurse Philiswa and Community Health Worker Mam Sindi, Imange can achieve success.

The Side-by-Side drama shows integrate health and development messaging throughout. Episodes cover the entire spectrum of care needed by growing children, as well as issues relevant to modern-day South Africa, such as HIV/AIDS, gender-based violence, teen pregnancies, substance abuse, and unemployment. Side-by-Side, which is neither moralistic or pessimistic, entertains listeners by showing the joys of children, family, and friendship.

The Side-by-Side radio show is made possible through a partnership between SABC Education, the National Department of Health and Ilifa Labantwana.

Meet the Side-by-Side family

Participating radio stations

Side-by-Side is broadcast on 11 commercial radio stations in 10 official languages.

STATION

LANGUAGE

PROVINCE COVERAGE BY FM SIGNAL

DAY AND TIME OF BROADCAST

Thobela FM

Pedi

Limpopo / Gauteng / Mpumalanga

Mondays

14:30 – 15:00

Munghana Lonene FM

Tsonga

Limpopo

Mondays

14:30 – 15:00

Lesedi FM

Sotho

Free State / Gauteng / North West / Northern Cape

Tuesdays

11:30 – 11:55

Ukhozi FM

Zulu

KZN / Eastern Cape /Gauteng / Mpumalanga

Saturdays

08:10 – 09:40

Phalaphala FM

Venda

Limpopo

Tuesdays

09:30 – 10:00

Motsweding FM

Tswana

North West / Gauteng

Tuesdays

10:30 – 11:00

Xhu

Northern Cape

Thursdays

10:05 – 10:35

Xhosa

Eastern Cape

Mondays

10:10 – 10:30

Umhlobo Wenene FM

Xhosa

Eastern Cape / Western Cape

Tuesdays

20:30 – 21:00

Ikwekwezi FM

Ndebele

Mpumalanga

Wednesdays

09:35 – 10:00

Ligwalagwa FM

Swati

Mpumalanga

Fridays

09:30 – 09:45

Content for community radio stations

Side-by-Side content material is available to community radio stations who wish to start broadcasting a radio programme to increase levels of parenting knowledge around early childhood development.

There are currently 96 prepared scripts and a guideline document available to interested radio stations. Radio stations can also make use of the scripts for once-off programmes or interviews around early childhood development.

If your community radio station is planning on starting a Side-by-Side radio show, please let us know. We would like to tune in.

Find radio content about – coming soon.

Nutrition

Coming Soon

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Healthcare

Coming Soon

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Contact Details

Dr AB Xuma Building, 1112 Voortrekker Rd, Pretoria Townlands 351-JR, PRETORIA, 0187

Phone: +27 (0) 83 225 9011
Mail: info@sidebyside.co.za